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"Compared with the 2013 Adidas 14.492 billion euros (about 20.1 billion US dollars) in sales, which means that its sales this ye cheap foamposites ar will grow by 7% to 8%. Previously, only Adidas said it expected 2014 sales year on year increase will be higher segment 1% to 9% range. Adidas is the world's second-largest sports apparel company, but its share of the company recently has been the Nike misappropriation in the Western European market. In addition, Nike also is challenging Adidas football market occupies a dominant position. Nike currently teams from 10 countries to provide equipment, including Brazil and so on. Heiner confirmed that Adidas football from the market this year sales are expected to reach 2 billion euros (US $ 2.8 billion), hit a record high, above their own Nike football revenues will reach $ 2 billion forecast. He said: "Football is our company's DNA we want to clearly prove that he is a leader on the football market.." He added, Adidas expects to sell the Brazil World Cup football will jordans on sale mens be far more than the number of four years ago, South Africa World Cup the number, the number of shirts sold will be substantially the same as four years ago. But Heiner acknowledged business areas in soccer shoes, Adidas is facing from Nike's "hand in hand" competition, including also the case in the German market. He predicted that sales of Adidas specifically designed specially for the World Cup soccer will reach 2 million pairs of shoes. ?? Argentina star Lionel Andres Messi (Lionel Andr & eacute; s Messi) and German star Mesut Ozil (Mezul Ozil) will wear the boots provided by Adidas, while Brazilian star within? Marr (Neymar) and Portugal star Cristiano? Ronaldo (Cristiano Ronaldo) will be put on the boots provided by Nike. Hainer also said Adidas World Cup-related advertising will invest tens of millions of dollars, in particular, focus on social media. 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